SOCIAL MEDIA INFLUENCER MARKETING

10 WAYS TO USE INFLUENCER MARKETING FOR YOUR BUSINESS

SOCIAL MEDIA INFLUENCER MARKETING

10 WAYS TO USE INFLUENCER MARKETING FOR YOUR BUSINESS

INTRODUCTION

Leveraging social media influencer marketing for your business provides many opportunities. By the same token, understanding how to leverage influencers opens up these opportunities for exploitation. With this intention, we will examine 15 ways you can leverage social media influencers for your business. The following suggestions are not meant to be a strategy guide in how to implement them. With this in mind, we will offer a brief overview of each option. In addition, we will point you in the direction where you can find courses or articles on specific strategies. Let’s dive in!

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INTRODUCTION

Leveraging social media influencer marketing for your business provides many opportunities. By the same token, understanding how to leverage influencers opens up these opportunities for exploitation. With this intention, we will examine 10 ways you can leverage social media influencers for your business. The following suggestions are not meant to be a strategy guide in how to implement them. With this in mind, we will offer a brief overview of each option. In addition, we will point you in the direction where you can find courses or articles on specific strategies. Let’s dive in!

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#1 FIND SOCIAL MEDIA FOLLOWERS

You can use social media influencer marketing to grow your follower base on social media sites. Influencers should be used as a means to gain new followers. With Facebooks ban on Like Gating, this has gotten more difficult. As such, you will need to find new ways to entice users to actually follow you. Add a follow button to your campaign pages. Be sure to add a message about announcing the winner of your contest on your news feed. This will entice people to follow you to see your announcements.

 

Another option is to run a point based contest. Here, participants share a sign up link with friends and family to generate sign ups to your website, contest page or other forms. You will be able to track the activity and see who has earned the most points. Make liking or following you in social media a requirement for winning. You will need to manually check to see if people have followed you however.

 

In order to gain the number of followers you are after, do some basic math. On average, one influencer should be able to generate an average of 4.5 new followers. So if your goal is to gain 10,000 new followers, divide 10,000 by 4.5 and you will see how many influencers you should engage. In this case, about 2,222 influencers would need to be engaged to reach your goal.

#2 INCENTIVIZE SOCIAL SHARING

Social sharing provides numerous benefits, some of which you may not even be aware of. Social sharing provides discovery opportunities to new customers. The more visible your products, services or brand is online, the more brand recognition you will receive. Social sharing also tells Google and people that your content is important. The more social sharing, the more relevant and valuable your content appears. This not only helps you get your content ranked in the search engines, it inspires trust and authority with consumers.

 

Social sharing should be focused on platforms that reach your target audience. Advertising children’s toys on LinkedIn will not yield results. However, using Pinterest will provide tremendous value. Consider which social media sites your customers use and gear your campaign to those platforms.

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#3 OVERCOME RANKING BARRIERS

Another thing influencers do is help you overcome some vital barriers to organic search growth. Not only in Google, but other mediums as well. Getting your product ranked in Amazon’s search results for your product keywords can be very difficult. The barriers to entry here are the number and quality of reviews. Influencers can overcome these barriers by leaving positive reviews for your products. The frequency of positive reviews combined with the fact they are all from real people in separate Class C IP Clusters helps you cement your position in the search results.  Likewise, running an influencer campaign can help you overcome barriers to ranking in natural search engine results. Overcome ranking barriers on the following platforms.

AMAZON SEARCH

Get your products to the top of the search results on Amazon

IOS APP STORE

Get your App ranked in the Apple App Store!

GOOGLE SEARCH

Get your pages ranked in Google search results!

PINTEREST SEARCH

Get products pinned to the top of Pinterest search!

INSTAGRAM SEARCH

Get your content seen in Instagram Search results!

YOUTUBE SEARCH

Get your videos ranked in YouTube search results!

#4 EDUCATE CONSUMERS

There are a lot of products that require educating consumers to get your value proposition out. Where there are not many viable options in traditional marketing for this, influencer marketing works. There are numerous ways to use social media influencer marketing to educate consumers. As such, we will discuss these options briefly.

ARTICLE CONTENT

Articles are a great way to educate consumers. Social media influencers simply share your article content and bam, you are educating consumers. As this content is ranked in search results, people who are actively looking for your products not only find you, but are educated as well. Thus, running a content marketing campaign is advised.

USER GENERATED CONTENT

Influencer created content is another great way to educate consumers. Provide articles for influencers to read and then assign them the task of creating a video about your product that educates consumers. Influencers post videos on YouTube where they can be discovered by customers and help educate them about you.

INFLUENCER RELATIONSHIPS

Your influencers are great resources for spreading the word orally about you to their friends and family. They can present your product and value propositions in a compelling manner. They also have the added benefit of built in trust with their friends and family.

#5 SELL YOUR PRODUCTS

Influencers are potential customers when used the right way and not exploited. Product marketers often run product review contests. These are designed to generate review videos where the influencer demonstrates your product. In addition, the can also review the product in hand. If your product is readily available in stores, they will often go out and purchase your product. If it’s only available online, provide a link and coupon code where they can purchase your product for use in the video.

 

You cannot make purchasing the product a condition of winning your contest or being your spokesperson.  Additionally, this could result in angry participants and may be against federal lottery regulations. With this in mind, simply offer this as an option and a lot of influencers will purchase your products for use in their submission.

 

An ancillary benefit of running a social media influencer marketing campaign is product sales. This can come from multiple channels. For instance, if you run a social sharing campaign and your product is pinned on Pinterest, it will be discoverable by Pinterest’s organic traffic. This will result in additional sales. Conversely, running a content marketing campaign will teach consumers about your products value proposition. If your product requires educating consumers, this is a great option.

 

Yet another benefit of social media influencer marketing is the organic traffic obtained from better rankings. As influencers create content and link to you, your site becomes more authoritative. This will lead to better rankings and more visibility in the search results. As a result, you will see more organic traffic and generate sales.

#6 GET YOUR APP RANKED IN THE APP STORE

One of the best uses of social media influencer marketing is for Apps. Not only can you easily generate thousands of App downloads and reviews, doing so will help you rank organically in the App store. The resulting organic downloads will be at no cost and provide long term growth.

 

To quantify the results of your campaign, add growth hacking mechanisms to generate more app downloads. Additionally, If your App was well designed, it should use a phones inherent sharing mechanisms. Doing so makes it easy for users to share your App. As a result, this will help generate more sharing and subsequent downloads. Also, because your influencers will be downloading your App, be sure to make sharing the App a condition of the contest or engagement.

 

Apps are organically ranked in the App store based on a few factors. First, the number of downloads. Second, the number and quality of reviews and third, the frequency of downloads and reviews. While there are other ranking factors, these are the most important to consider. Remember these factors when designing your social media influencer marketing campaign.

#7 GET YOUR PRODUCTS REVIEWED

According to a recent study, 93% of consumers trust online reviews as much as opinions from close friends and family. Thus, having your product ranked in places consumers look for information about your product is vital to generating sales. As such, running a social media influencer marketing campaign to generate online reviews is a great start.

 

Product reviews are often a leading factor where your products show up in the search results on sites like Amazon or eBay. Therefore, generating real product reviews is vital to product discovery. In addition, an added benefit of using social media influencer marketing is that reviews are left by real people. Search engines like Amazon and Google Shopping can tell if merchants are trying to game the system by leaving reviews themselves. As a result, this can harm your listings and get you kicked out of these platforms.

 

Video product reviews are a great way to promote your products to people looking for general information on YouTube. Influencers will create a product review, post it to YouTube and direct traffic back to your sales pages by linking to it in the video description. As a result, your products will be more discoverable to those searching for it on YouTube.

#8 GET RANKED IN LOCAL SEARCH

Run a social media influencer marketing campaign to promote your bricks and mortar business. After all, its the perfect solution to driving more local traffic to your business. As such, the objective of local campaigns is to rank at the top of the search results for your local keywords in Google search. Thus, as consumers search for companies like yours in their local search results, they come across “Google my Business” listings. Depending on several factors, your business will show up in this list.  Above all, the closer to the top of the results you appear, the more customers you will attract. Remember, companies who are further away from you, but have lots of reviews will win more business.

#9 USER GENERATED CONTENT CREATION

The value of influencers creating, posting and sharing content about your company cannot be overstated. Running a content creation campaign will provide long term value to your company in many forms. You’ll benefit from traffic generation, SEO and positive sentiment being expressed about your company in social media. Influencers who create content about your company will be doing so using a positive message. A social media influencer marketing campaign should include the following types of content creation.

VIDEO CONTENT

From testimonials to commercials influencers produce great video content!

ARTICLE CONTENT

Engage influencers to create article content about your company!

FACEBOOK POSTS

Influencers will create custom posts about you and post to Facebook!

TWEET CREATION

Influencers create tweets and post it to Twitter with your #Hashtag!

INSTAGRAM POSTS

Have influencers take a picture with your product and post it!

PINTEREST PINS

Get Influencers to Pin your products to their boards on Pinterest!

#10 DRIVE TRAFFIC TO YOUR SITE

Social media influencer marketing generates traffic in numerous ways. First, through direct traffic from your influencers. Second, from social sharing. Third, from organic rankings and lastly from direct referrals. The long term benefits of influencer marketing is better search engine rankings and the ensuing traffic. Run a video campaign and influencers will create video content and post it on YouTube. The videos will keep producing long term traffic to your website or landing pages long after your campaign.

GET THE REST OF THIS GUIDE

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