Leveraging social media influencer marketing for your business provides many opportunities. By the same token, understanding how to leverage influencers opens up these opportunities for exploitation. With this intention, we will examine 15 ways you can leverage social media influencers for your business. The following suggestions are not meant to be a strategy guide in how to implement them. With this in mind, we will offer a brief overview of each option. In addition, we will point you in the direction where you can find courses or articles on specific strategies. Let’s dive in!
Leveraging social media influencer marketing for your business provides many opportunities. By the same token, understanding how to leverage influencers opens up these opportunities for exploitation. With this intention, we will examine 10 ways you can leverage social media influencers for your business. The following suggestions are not meant to be a strategy guide in how to implement them. With this in mind, we will offer a brief overview of each option. In addition, we will point you in the direction where you can find courses or articles on specific strategies. Let’s dive in!
Another option is to run a point based contest. Here, participants share a sign up link with friends and family to generate sign ups to your website, contest page or other forms. You will be able to track the activity and see who has earned the most points. Make liking or following you in social media a requirement for winning. You will need to manually check to see if people have followed you however.
In order to gain the number of followers you are after, do some basic math. On average, one influencer should be able to generate an average of 4.5 new followers. So if your goal is to gain 10,000 new followers, divide 10,000 by 4.5 and you will see how many influencers you should engage. In this case, about 2,222 influencers would need to be engaged to reach your goal.
Social sharing should be focused on platforms that reach your target audience. Advertising children’s toys on LinkedIn will not yield results. However, using Pinterest will provide tremendous value. Consider which social media sites your customers use and gear your campaign to those platforms.
You cannot make purchasing the product a condition of winning your contest or being your spokesperson. Additionally, this could result in angry participants and may be against federal lottery regulations. With this in mind, simply offer this as an option and a lot of influencers will purchase your products for use in their submission.
An ancillary benefit of running a social media influencer marketing campaign is product sales. This can come from multiple channels. For instance, if you run a social sharing campaign and your product is pinned on Pinterest, it will be discoverable by Pinterest’s organic traffic. This will result in additional sales. Conversely, running a content marketing campaign will teach consumers about your products value proposition. If your product requires educating consumers, this is a great option.
Yet another benefit of social media influencer marketing is the organic traffic obtained from better rankings. As influencers create content and link to you, your site becomes more authoritative. This will lead to better rankings and more visibility in the search results. As a result, you will see more organic traffic and generate sales.
To quantify the results of your campaign, add growth hacking mechanisms to generate more app downloads. Additionally, If your App was well designed, it should use a phones inherent sharing mechanisms. Doing so makes it easy for users to share your App. As a result, this will help generate more sharing and subsequent downloads. Also, because your influencers will be downloading your App, be sure to make sharing the App a condition of the contest or engagement.
Apps are organically ranked in the App store based on a few factors. First, the number of downloads. Second, the number and quality of reviews and third, the frequency of downloads and reviews. While there are other ranking factors, these are the most important to consider. Remember these factors when designing your social media influencer marketing campaign.
Product reviews are often a leading factor where your products show up in the search results on sites like Amazon or eBay. Therefore, generating real product reviews is vital to product discovery. In addition, an added benefit of using social media influencer marketing is that reviews are left by real people. Search engines like Amazon and Google Shopping can tell if merchants are trying to game the system by leaving reviews themselves. As a result, this can harm your listings and get you kicked out of these platforms.
Video product reviews are a great way to promote your products to people looking for general information on YouTube. Influencers will create a product review, post it to YouTube and direct traffic back to your sales pages by linking to it in the video description. As a result, your products will be more discoverable to those searching for it on YouTube.