INFLUENCER MARKETING TIPS

Learn how to make the most out of your influencer marketing campaign!

LEARN THE MOST EFFECTIVE

INFLUENCER MARKETING TIPS

ENGAGEMENT MATTERS

Running an influencer marketing campaign all comes down to one thing… “engagement”. The more you engage with your influencers, the more they will engage in the sharing of your content.  All influencer marketing campaigns should be structured using some sort of technological assistance like contest software.  This will provide mechanisms for influencers to share your content using growth hacking techniques to maximize your campaigns effectiveness. Discover the top five influencer marketing techniques below!

 

INFLUENCER MARKETING TIPS: ADD REWARDS

Want to increase engagement?  If so, simply increase the number of rewards offered and offer the biggest reward you can afford.  Nothing motivates people more than money.  If you provide options for your influencers to get paid by the action or value they bring to your campaign, you will increase engagement drastically.  The more people who earn rewards the better.  You can stagger your rewards accross multiple rounds of your campaign.  This keeps the engagement level up month after month as there is incentive to make it past each round of your campaign.

 

INFLUENCER MARKETING TIPS: GET PERSONAL

Great campaigns appeal to your influencers ego.  Make them feel special and personally connected to your campaign by reaching out personally through email or even a phone call.  The more engaged you are with them, the more active they will be during your campaign.  People want to feel important, so make them feel important and you will be rewarded with active, enthusiastic influencers who are excited about your campaign.

 

INFLUENCER MARKETING TIPS: POINT BASED CONTESTS

The most effective contests use a point system that rewards each action with points to incentivize a greater level of participation during your campaign. Assign points to actions like sharing your article pages, liking your Facebook page, creating a video about your brand or product and so on.  The more available options to earn points, the more value you get out of your campaign. Point based actions should provide more opportunities for social sharing of your content, the generation of user submitted content, social following of your accounts and specific actions like downloading your app or joining your newsletter.

 

INFLUENCER MARKETING TIPS: SUPPLEMENTAL ADS

When your influencers share your content on Facebook and Twitter, only a small percentage of their friends and family see thier posts.  Using supplemental Facebook marketing with audience extension will get your posts seen by a larger percentage of your influencers followers.  Because your content is shared by people who are close to their followers, you want to maximize the number of people who see your influencers shared content.  This can add up to 5x the amount of engagement you get out of your campaign.

 

INFLUENCER MARKETING TIPS: ADD RETARGETING

Maximize the amount of traction your influencers create by adding retargeting to your campaign. When influencers share your content and drive traffic to your landing pages, make sure you reach those customers again and again using retargeting.  Retargeting allows your ads to follow visitors around wherever they go online.  This repetitive branding leads to a greater number of conversions as most people need to see the same ad over and over before they make a purchase decision.  Keeping top of mind presence in your customers heads is vital to increasing conversions.

 

PUTTING A PLAN INTO ACTION

Now that you have the five tips to dominating any influencer marketing campaign, use our eBassadors and our contest software to run a campaign today. You will find our platform provides the most adventageous structure to setting up, finding influencers and motivating them to provide the most value to your campaign as possible.

GET A FREE

CAMPAIGN QUOTE
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Your Nameyour full name
Company Name
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INFLUENCER

MARKETING TIPS

LEARN THE MOST EFFECTIVE

INFLUENCER MARKETING TIPS

5 INFLUENCER MARKETING TIPS

Running an influencer marketing campaign all comes down to one thing… “engagement”. The more you engage with your influencers, the more they will engage in the sharing of your content.  All influencer marketing campaigns should be structured using some sort of technological assistance like contest software.  This will provide mechanisms for influencers to share your content using growth hacking techniques to maximize your campaigns effectiveness. Discover the top five influencer marketing techniques below!

TIP ONE: ADD REWARDS

Want to increase engagement?  If so, simply increase the number of rewards offered and offer the biggest reward you can afford.  Nothing motivates people more than money.  If you provide options for your influencers to get paid by the action or value they bring to your campaign, you will increase engagement drastically.  The more people who earn rewards the better.  You can stagger your rewards accross multiple rounds of your campaign.  This keeps the engagement level up month after month as there is incentive to make it past each round of your campaign.

TIP TWO: GET PERSONAL

Great campaigns appeal to your influencers ego.  Make them feel special and personally connected to your campaign by reaching out personally through email or even a phone call.  The more engaged you are with them, the more active they will be during your campaign.  People want to feel important, so make them feel important and you will be rewarded with active, enthusiastic influencers who are excited about your campaign.

STEP THREE: POINT BASED CONTESTS

The most effective contests use a point system that rewards each action with points to incentivize a greater level of participation during your campaign. Assign points to actions like sharing your article pages, liking your Facebook page, creating a video about your brand or product and so on.  The more available options to earn points, the more value you get out of your campaign. Point based actions should provide more opportunities for social sharing of your content, the generation of user submitted content, social following of your accounts and specific actions like downloading your app or joining your newsletter.

STEP FOUR: SUPPLEMENTAL ADS

When your influencers share your content on Facebook and Twitter, only a small percentage of their friends and family see thier posts.  Using supplemental Facebook marketing with audience extension will get your posts seen by a larger percentage of your influencers followers.  Because your content is shared by people who are close to their followers, you want to maximize the number of people who see your influencers shared content.  This can add up to 5x the amount of engagement you get out of your campaign.

STEP FIVE: ADD RETARGETING

Maximize the amount of traction your influencers create by adding retargeting to your campaign. When influencers share your content and drive traffic to your landing pages, make sure you reach those customers again and again using retargeting.  Retargeting allows your ads to follow visitors around wherever they go online.  This repetitive branding leads to a greater number of conversions as most people need to see the same ad over and over before they make a purchase decision.  Keeping top of mind presence in your customers heads is vital to increasing conversions.

PUTTING A PLAN INTO ACTION

We just gave you five influencer marketing tips to dominating any influencer marketing campaign. Use our eBassadors and our contest software to run a campaign today. You will find our platform provides the most adventageous structure to setting up, finding influencers and motivating them to provide the most value to your campaign as possible.

GET A FREE

CAMPAIGN QUOTE
[]
1 Step 1
Your Nameyour full name
Company Name
Phone Number
Company Website URL
Previous
Next