RUN A SPOKESPERSON CONTEST
Running a Spokesperson campaign is a great way to get influencers to think about your product and then promote it in a positive light. You should ask influencers to use your product in a promotional video that they create and enter into a contest. This will lead to influencers purchasing your product on Amazon. Make sure you require them to leave you a product review after making a purchase. This will generate lots of sales and verified purchase reviews boosting your ranking in Amazon search results.
Once influencers have created their video submission using your product, they will upload it to a contest page where they must get friends and family to vote on their submission. To vote, their friends and family must “Share” the submission in social media. Not only does this generate traffic it also helps the video rank on YouTube where it is hosted.
Spokesperson contest benefits:
GENERATE AMAZON SUPER LINKS
Amazon super links are a great way to drastically improve your Amazon search rankings on specific keywords. Super Links mimic the way Amazon users search for products, click on links and purchase products. Amazon records what products are clicked on in the search results and purchased so they can show products that have a higher chance of being purchased for each keyword. The more your product is searched for using these keywords and then purchased, results in how your product ranks in Amazon search results.
When someone searches Amazon for products, the URL string gets longer and longer as the user gets to the search results and then clicks on products. The URL will often include elements like /product category/ product subcategory/ keyword used to generate the search results and the products unique id code.
FINDING YOUR AMAZON SUPER LINK URL
To find your Amazon super link URL, simply do a search for a keyword customers would type in to find your product. Next search the results for your product and click on it. This is your Amazon super link URL.
Your Amazon super link should look like this:
As you can see, the name of the product, category and keywords are included in the URL string.
OPTIMIZING YOUR AMAZON SUPER LINK
In order to optimize your Amazon super link, you need to get your customers to use this link to purchase your product. Use a URL shortener to reduce the length of your link. Then promote your link using normal marketing mediums like PPC, content marketing and Influencer marketing to generate customers who click on the link and then purchase your product. If you are using influencers in one of our campaigns, make sure they use your super links to purchase your product.
WARNINGS ABOUT USING AMAZON SUPER LINKS
It is expressly forbidden to use tactics that manipulate Amazon search engine rankings. Using Amazon Super links can at some point cause you to lose your Amazon account or be suspended for a period of time. Don’t use Super links unless you know a high percentage of traffic will end up making a purchase. This will have the opposite affect on your Amazon search engine rankings.